Political scientist Sunshine Hillygus on targeted political messages
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Sunshine Hillygus
Professor of political science
Expertise: Elections, Voter Behavior
Hillygus has published widely on the topics of American political behavior, campaigns and elections, survey methods, public opinion, and information technology and politics. She is co-author of "The Persuadable Voter: Wedge Issues in Political Campaigns" (Princeton University Press, 2008) and "The Hard Count: The Social and Political Challenges of the 2000 Census" (Russell Sage Foundation, 2006).
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